Token Architecture

EUROEMOTUR - Digitization for SMEs in the tourism sector

EURO-EMOTUR project represents an opportunity to change the game in the European tourism industry through the digital transition. This project connects the SMEs with digital technologies through people (tourists’ emotions) and knowledge (labs).

Receive all the support you need to carry out the digital transformation of your company with a unique methodology that combines neuroscience, marketing and tourism.




Work Packages



Token Architecture





Pilot regional clusters


SMEs will be contacted



We are thrilled to announce the opening of the call for service providers in the Euro-Emotur project. Starting from December 4th, we invitate professionals and businesses in the tourism sector to join us as service providers.

Call Details:

  • Opening: December 4th
  • Closing: April 30th

This is your chance to be part of an innovative project driving sustainable tourism and unique emotional experiences through neuromarketing techniques.

  • Collaborate on a pioneering project in sustainable tourism.
  • Expand your visibility and reach in the European market.
  • Contribute to the development of exciting tourism experiences.

Don’t miss the opportunity to be part of Euro-Emotur. Join us, and together let’s build the future of sustainable tourism!

Knowledge library


Digital Transformation for Businesses in the Tourism Sector

The objective of this “Call for Participation” is to select European Tourism SMEs to be recipients of financial support to improve digitalization and innovation by tourism SMEs and improve consumer digital experience.

Benefits for SMEs in the tourism sector selected for digitization

  • Detailed audit of digital assets (website, videos, pictures, social media, etc.) via applying neuromarketing techniques (eye tracking, face coding, EEG, Physiographic analysis, etc.)
  • Evaluation of the emotional response from the consumer/tourist, and measuring the digital performance.
  • Provision of a customized report containing current digital performance, guidelines and recommendations for the future, matching their needs with potential digital solutions and providers.
  • Access to education and training programs targeted to tourism professionals from SMEs in order to increase their capacities
  • Support for travel, registration, and accommodation costs to attend courses
  • Access to matchmaking events to create the digital tourism hub, fostering cross-sectorial and transnational cooperation.
  • Advisory services in the field of digital and innovation market solutions such as: Virtual Reality, Increased Reality, Eye-tracking, Face Coding, EEG (Electroencephalography), Digital Reputation, or Artificial Intelligence.

Sign up and start the digital transformation of your tourism company


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