Token Architecture

EUROEMOTUR - Digitization for SMEs in the tourism sector

EURO-EMOTUR project represents an opportunity to change the game in the European tourism industry through the digital transition. This project connects the SMEs with digital technologies through people (tourists’ emotions) and knowledge (labs).

Receive all the support you need to carry out the digital transformation of your company with a unique methodology that combines neuroscience, marketing and tourism.




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Digitalisation in Tourism SMEs – Best practices Collection

Are you aware of successful practices related to digitalisation in tourism SMEs? A good practice could be, for instance, any digital processes or tools, new technologies, applications, etc to boost SMEs’ sales, improve clients’ experience, fasten internal organisational procedures.

We invite you to share this knowledge with us by filling out a quick and easy e-form.

Your practice will be disseminated on the Euro-Emotur Hub, as a way to share experiences and foster replication for the benefits of other tourism SMEs. It will also be an opportunity for your organisation to get promoted at EU level, through our project’s media channels.

Don’t miss this opportunity and help us inspire and accelerate digital transformation of the EU tourism SME ecosystem!

Knowledge library


Digital Transformation for Businesses in the Tourism Sector

The objective of this “Call for Participation” is to select European Tourism SMEs to be recipients of financial support to improve digitalization and innovation by tourism SMEs and improve consumer digital experience.

Benefits for SMEs in the tourism sector selected for digitization

  • Detailed audit of digital assets (website, videos, pictures, social media, etc.) via applying neuromarketing techniques (eye tracking, face coding, EEG, Physiographic analysis, etc.)
  • Evaluation of the emotional response from the consumer/tourist, and measuring the digital performance.
  • Provision of a customized report containing current digital performance, guidelines and recommendations for the future, matching their needs with potential digital solutions and providers.
  • Access to education and training programs targeted to tourism professionals from SMEs in order to increase their capacities
  • Support for travel, registration, and accommodation costs to attend courses
  • Access to matchmaking events to create the digital tourism hub, fostering cross-sectorial and transnational cooperation.
  • Advisory services in the field of digital and innovation market solutions such as: Virtual Reality, Increased Reality, Eye-tracking, Face Coding, EEG (Electroencephalography), Digital Reputation, or Artificial Intelligence.

Sign up and start the digital transformation of your tourism company


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