What happens when you combine cutting-edge emotional data with real business strategy?
Introducing 𝐄𝐮𝐫𝐨𝐄𝐦𝐨𝐭𝐮𝐫, a project co-funded by the COSME Programme of the European Union, created to connect tourism SMEs with digital technologies through what matters most:
👥 People — understanding how tourists feel, in real time
🏛️ Knowledge — delivered through advanced neuromarketing labs
From eye tracking and VR to biometric and cognitive analysis, EMOTUR tools allowed 100 SMEs across 20 countries to test, adapt, and improve their customer experiences with measurable results.
Key impact metrics of 𝐄𝐮𝐫𝐨𝐄𝐦𝐨𝐭𝐮𝐫:
✅ 4,000 SMEs reached
✅ 100 SMEs directly supported with neuromarketing pilots
✅ 84 service providers engaged
✅ +24% increase in customer engagement
✅ 92% of SMEs reported improved strategic decision-making
✅ 800+ tourism professionals trained
🏆 Endorsed by the European Commission as a benchmark for SME digital transformation
💡 This isn’t about digital tools, it’s about decoding emotions to drive smarter strategy.
Because in today’s tourism economy, understanding how people feel is no longer optional; it’s a differentiator.
🎥 Watch the video to see how small businesses across Europe are leveraging emotional intelligence with 𝐄𝐮𝐫𝐨𝐄𝐦𝐨𝐭𝐮𝐫, to drive strategy, boost impact, and future-proof their growth.
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We thank the support of Universidad de Las Palmas de Gran Canaria
Turismo de Gran Canaria , NECSTouR, ETOA – European tourism association, CISET – Centro Internazionale di Studi sull’Economia Turistica and Haaga-Helia University of Applied Sciences.