Euroemotur participated in the TRACE project conference, a key event promoting the twin transition, which combines the green and digital transitions as pillars for a sustainable future in European tourism. This conference brought together experts, representatives of European institutions, TRACE project partners, and industry leaders to explore innovative strategies that enhance sustainability and digitalization in tourist destinations.
Sergio Moreno, coordinator of the Euroemotur project, shared valuable insights on the initiatives developed by the project. These initiatives aim to integrate advanced digital technologies and ecological practices to transform the tourism sector into a more resilient, competitive model aligned with European sustainability goals.
The TRACE conference served as an exceptional platform to present advancements in digital tools that optimize the tourism experience, reduce environmental impact, and foster local development in host communities. Key topics included the use of smart data for sustainable destination planning, the implementation of clean technologies, and empowering small and medium-sized tourism enterprises through innovation.
This event was supported by the European Union, which backs initiatives like TRACE and Euroemotur through programs that promote innovation and international collaboration.
Euroemotur’s participation in the TRACE conference reaffirms its commitment to a sustainable and digitally advanced future for European tourism, aligned with the values and strategic objectives of the European Union.