NEUROMARKETING, GASTRONOMY AND CONSUMER BEHAVIOR IN VENDING
Definition and descriptive data of the company.
AMFM Vending was born in the Canary Islands in 1985, driven by the passion for offering innovative food solutions through automatic systems. Since then, they have become experts in vending machine service for companies and institutions, always at the forefront of technology.
AMFM Vending Machines:
Two types:
- Double grinder coffee machine: Offers two types of coffee: Maurice Alicanto fair trade and selection and Maurice classic or selection.
- Cold and mixed machine: Offers cold drinks and snacks.
- Olle Program: Encourages the choice of healthier options in the first spirals.
Olle Program: Encourages the choice of healthier options in the first spirals.
Improve:
- The consumption of healthy products.
- Communication of the differentiating characteristics of coffee types: fair and ecological trade.
Techniques used and methodology.
- Eye tracking: Monitoring of users’ eye movements.
- Emotion recognition: Analysis of the emotions that users experience when interacting with machines.
- Integration of real-time image analysis with consumer data: Data collection of selected and purchased products.
Stimulus application:
- Informative messages.
- Stoppers (elements that attract attention).
- Price offers.
- Usage experience of the credit card.
Results
- Increased consumption of natural products (natural fruits).
- Increase in consumption of gourmet and fair-trade coffees.