Country
Italy – Veneto Region
Description
Camping San Benedetto is a 4-star campsite located in Peschiera del Garda, on Lake Garda, in Italy. It hosts both national and international customers in various types of accommodation, from shady pitches to Mobilhomes of various sizes, even deluxe with private lake view jacuzzi. It offers various facilities, such as swimming pools (for adults and babies), restaurants, bars, entertainment for children and adults, a fenced-in dog area with a pet bath, a private beach, and rentals of bikes, scooters and canoes.
San Benedetto Camping Relais is one of the SMEs participating in the Euro-Emotur project. As part of the project, the SME’s website has been analysed with neuromarketing techniques. Based on the insights gained, the company decided to implement several modifications to improve the website’s usability and facilitate direct bookings. For example, the call to action “book now” was repositioned after the analysis showed it was not attracting users’ attention in its original location. A price comparison tool was added to highlight the benefits of booking directly, and the homepage structure was revised to ensure that all key information was prominently highlighted. For mobile users, the bottom bar menu was updated to capture attention more effectively. These are just some of the improvements made as part of the overall website enhancement.
Digital techniques/tools and methodology
The website has been analysed using eye-tracking techniques.
Results and benefits
Website modifications have just been implemented, and the expected results in the medium term include an improvement in the website users’ experience and an increase in direct bookings made through the website.
Website