On November 27 and 28, the prestigious BTO2024 event brought together experts, professionals, and visionaries from the tourism sector in Florence. This important gathering has established itself as a European benchmark for technological innovation applied to tourism, highlighting key topics such as sustainability and personalized experiences.
In this context, Euro-emotur, a project funded by the European Union aimed at revolutionizing tourism through strategies focused on emotions and technology, played a prominent role. Sergio Moreno, principal researcher and project coordinator, presented advancements integrating artificial intelligence, augmented reality, and a sustainable approach to transforming traveler experiences through neuromarketing techniques.
Additionally, we were honored to have the participation of Federica Montaguti, a representative of CISET (International Center for Studies on the Tourist Economy), who shared her vision of how emotions can drive tourism development in Europe.
Euro-emotur’s participation in BTO2024 reaffirms our commitment to innovation and emotional tourism, opening new doors to a future where technology and emotions intertwine to offer unique and unforgettable experiences.
We sincerely thank the BTO2024 organization for providing this valuable platform to share our vision and connect with other professionals in the sector.