10 de July de 2022 celr_admin

FIRST MEETING!, but not the last, of the Euroemotur Project team. Neuromarketing begins as a renewed vision of the tourism sector.

10 Jul 2022

Euro-Emotur first informal meeting took place on January 11th 2022 in an online meeting attended by participants representing the 6 beneficiaries (ULPGC, ETOA, NECTOUR, HAAGA-HELIA, CISET and OTC. Victur In this important meeting, each partner presented and discussed an overviwew of the project.

Euro-emotur bases much of its work on the Neuromarketing analysis in order to reveal the unknown perceptions of the customers and ihel the SMEs to succeed in the European tourism ecosystem.

This meeting laid the foundations for the role to be played by each partner and, above all, set out the lines of action for this ambitious project.

Neuromarketing is the future of the tourism sector. We have to stop seeing Neuromarketing as an external agent of this industry and more as a symbiosis between person and business. Thanks to this project we will promote the tourism sector in Europe.

The EUROEMOTUR Project
Basic information about cookies

Welcome to the basic information about cookies on the website that is the responsibility of the entity: EUROEMOTUR Project of the University of Las Palmas de Gran Canaria. A cookie or computer cookie is a small information file that is saved on your computer, "smartphone" or tablet each time you visit our website. Some cookies are ours and others belong to external companies that provide services for our website. Cookies can be of various types: technical cookies are necessary for our website to function, they do not require your authorization and they are the only ones that we have activated by default. The rest of the cookies are used to improve our page, to personalize it based on your preferences, or to be able to show you advertising tailored to your searches, tastes and personal interests. You can accept all these cookies by pressing the ACCEPT ALL button or configure them from the "Configure Cookies" section. If you want more information, consult the COOKIES POLICY of our website.