Euro-Emotur first informal meeting took place on January 11th 2022 in an online meeting attended by participants representing the 6 beneficiaries (ULPGC, ETOA, NECTOUR, HAAGA-HELIA, CISET and OTC. Victur In this important meeting, each partner presented and discussed an overviwew of the project.
Euro-emotur bases much of its work on the Neuromarketing analysis in order to reveal the unknown perceptions of the customers and ihel the SMEs to succeed in the European tourism ecosystem.
This meeting laid the foundations for the role to be played by each partner and, above all, set out the lines of action for this ambitious project.
Neuromarketing is the future of the tourism sector. We have to stop seeing Neuromarketing as an external agent of this industry and more as a symbiosis between person and business. Thanks to this project we will promote the tourism sector in Europe.