11 de June de 2024 consultaeu

Integrated Digitisation for an Optimised Guest Experience

11 Jun 2024

Villaggio Turistico Internazionale srl




The Villaggio Turistico Internazionale is a 5-star resort in Bibione, on the Italian Adriatic coast, offering modern flats, mobile homes and villas, as well as a campsite. The resort offers a private beach, a beautiful water park, restaurants, bars and entertainment, sports and wellness services are also available. The Villaggio Turistico Internazionale is the ideal place for a holiday with family or friends in Italy.

The property works with an integrated software system to manage booking and accommodation flows.  The integration between these tools ensures smooth and efficient reservation management, significantly improving the guest experience from the first contact, through the reservation, during their holiday and even after check-out.

Digital techniques/tools and methodology

Integrated digitisation for an optimised guest experience:

  • Operational Efficiency: Integration of the software reduces booking handling time and automates processes, allowing staff to focus on more value-added activities.
  • Reduced Errors: synchronising data across systems minimises the risk of human error, improving booking accuracy and guest information management.
  • Improved Guest Experience: An integrated system enables faster and more personalised communication with guests, enhancing their experience from the beginning to the end of their stay.
  • Data Analysis: Centralisation of data provides a complete and detailed view of guest bookings and preferences, facilitating analysis and continuous improvement of the services offered.
  • Centralised Management: The possibility of managing everything from a single control point makes it easier to supervise and coordinate between the different departments of the establishment.
  • Increased Occupancy and Revenue: Optimised booking management and the possibility of implementing revenue management strategies help to maximise room occupancy and revenue.
  • Flexibility and Scalability: The integrated system allows rapid adaptation to changes in demand and specific guest needs, ensuring agile and scalable management of operations.

Results and benefits

The company leverages a range of software, all integrated, which allows them to manage all procedures almost automatically and effectively:  PMS, CRM, CSM, Booking Engine, Web Site.

The main results of the implementation of such processes have been related to an improvement of sales/customers’ acquisition, improved online presence and brand visibility for competitiveness, improved operations efficiency, and increased quality of services delivered and customer satisfaction.