Country:
Italy – Veneto Region
Description:
Kia Ora is an Italian online B2C outbound tour operator, specialised in creating tailor-made itineraries for a select number of destinations worldwide. They primarily focus on destinations in the Pacific Ocean, Indian Ocean, USA, as well as several countries in Asia and Africa. They often visit the destinations they offer, ensuring they have first-hand knowledge of the places they recommend to their customers.
Kia Ora Viaggi is one of the SMEs participating in the Euro-Emotur project. Based on the results of the Digital Maturity and Readiness Index, the SME decided to invest the project voucher in a series of systems aimed at automating various internal processes related to customer relationship management and improving the integration between the website’s back-office and front-office platforms.
Digital Techniques, Tools, and Methodology:
The Digital Maturity and Readiness Index measures the level of digital development and the capability to innovate of a SME through a questionnaire, developed for the project. This index provides companies with insights into their strengths and weaknesses in relation to these two dimensions.
Results and benefits
The company is still working on the automation of its systems and the expected outcomes include increased efficiency, time savings, and a reduction in errors.
Website: https://www.kiaoraviaggi.it