A concept that integrates the disciplines of Neuroscience and Tourism. Neuroscience, marketing and computing tools, such as Electroencephalography (EEG), Analysis of Physiological Responses, Virtual and Augmented Reality, Eye Tracking, among others, allow us to measure the emotions, decision making process and behaviour of tourists. The results achieved enable us to know the cognitive and emotional responses in real time, obtaining knowledge of what goes on inside an individual’s mind and body when they experience tourism products and services.

Eye Tracking

Eye Tracking allows the monitoring, tracking, control and study of the individual’s eye movements, analysing their reaction and behaviour to certain stimuli.


Emotion is the most direct path to tourist behaviour.


Innovation applied to tourism.

Data Monitoring

Content analysis and monitoring of the experimental subjects during the Customer Journey.