The EURO-EMOTUR project brought together its key partners NECSTouR, ETOA, Haaga-Helia, Turismo de Gran Canaria, CISET and the University of Las Palmas de Gran Canaria, in collaboration with EISMEA. During the event, which took place from March 22-24, 2023, synergies were generated around the progress of the project. Participants discussed and shared ideas on the approval of the Call, which is scheduled to be launched on June 27, 2023. It was a space for collaboration and reflection where new opportunities and strategies were explored to boost the tourist experience in Europe by taking into account their emotions. The future looks bright for EURO-EMOTUR and its impact on the tourism industry!